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One of my earlier articles dwelt on the role of the family in trying to ensure that children were brought up with respect for others and for themselves and this was often achieved by adopting traditional family values which blended love, respect and discipline and relating to each other within the family unit. I will not spend any more time on that topic at the moment, so please read it for yourselves. The bottom line however is that bringing up a family is hard work and a lifelong commitment and that is without the modern drug which all of us are addicted to namely the strength and aggressive nature of the media circus which is beamed into our everyday existence through TV, Papers, Internet, phones and many other mediums.

There is immense pressure these days and this has been finely honed by the media whereby the importance of material ideals does in essence break the traditional values and the family becomes several separate entities within the family location. Mum is organizing the house often around her own employment which she has to do to maintain the materialistic standard of living, Dad is working in the evening to catch up on work that he failed to complete in his normal working day, Johnny is in his bedroom playing video games and Debbie is in her bedroom on the computer and chatting to her friends. This is the scenario for many modern middle class families. However, you then have the opposite extreme in society where money is not available to enjoy this media driven circus and often the only way for these people to live the media way is to take it from someone else. This is only one scenario, the committing of a crime to gain some kind of otherwise unattainable social ranking.

The modern visualisation techniques adopted in the majority of modern films and games can have a devastating affect on the minds of young and old alike. Violence in the extreme covering drug abuse, physical, mental and sexual themes can in many cases replace the reality of everyday life with an unreal world that mixes the above elements into a very dangerous cocktail. Censorship puts an age on the viewing criteria but all too often unsuitable content is easily available and open and innocent minds are brainwashed with totally unnecessary images.

Whilst modern day living is totally dependent on media in one form or another, the balance of what is necessary and what is not really needs to be addressed. Media can create contentment but can also simultaneously create discontentment. The vision of George Orwell and the concept of big brother is most certainly with us.We are all logged and tagged like animals on a farm and held on a vast datafile. The data logging is one element of modern society, the thrust of the media revolution is another and if not controlled it will have far wider reaching effects than we know at the moment and could have even greater impact for subsequent generations.

Human Impact Report: Climate Change – The Anatomy of A Silent Crisis (VNR)

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